NEWS
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10/12/2019
Cerea Private Debt financially supports the buyout of Maison Routin
On November 20th, Cerea Private Debt, with the Cerea Mezzanine III Fund, arranged and underwrote the mezzanine debt to finance the buyout of Maison Routin by Apax Partners Development.
Building on century-old expertise in the production of flavouring syrups and beverages from its location in the French Alps, and on the work of its team of 160 employees, Maison Routin has recently undergone a transformation driven by its emblematic "1883" brand, supplied to businesses and found in coffeehouses, bars and restaurants in more than 80 countries. It generates approximately €60m in revenue, of which 40% from international markets.
Maison Routin will also continue to operate as a well-known player in the French and Belgian syrups markets, serving retail customers with its Fruiss, Oasis Sirop and private-label brands.
Led by Loïc Couilloud, the management team at Maison Routin can rely on the support of Apax Partners Development, UI Gestion, Crédit Mutuel Equity and Cerea Private Debt to implement its new strategy.
Maison Routin's primary objective will be to accelerate the growth of "1883", positioning it as a leading global brand in the hot and cold beverage flavouring market. The "1883" brand successfully combines innovative know-how with quality, natural products.
Equipped with excellent manufacturing assets, Maison Routin will also drive growth by enhancing the density of its sales and marketing structure, pursuing its digital transformation and taking advantage of external growth opportunities.
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