• 01/08/2022

    Cerea Partners arranges the unitranche financing for the acquisition of Nutrimuscle Group

    On July 12, 2022, Cerea Partners arranged the unitranche financing for the acquisition of Nutrimuscle group by the fund Bluegem, its co-investors and the management.

    Founded in 1993, the Nutrimuscle group produces and distributes food supplements for sports nutrition and well-being, with a sales model that is almost exclusively direct to consumers through its own website.

    French pioneer of Direct-to-Consumer sports nutrition, the group has developed a complete range of sports nutrition products (proteins, amino acids, energy bars), health and wellness supplements (products for joints, immune resistance, cardiovascular health, muscle recovery and weight loss) and protein cooking ingredients. The brand benefits from a high-end positioning based on quality ingredients, a complete control of its value chain and a total transparency on the composition and origin of its products.

    Since its takeover in 1998 by its current managing director and the Finoli group, the group has modernized its production and communication tools and has extended its presence to countries neighbouring France. It has thus been able to benefit from strong growth and become one of the leaders in France in its market, in a world of sports nutrition that is steadily increasing.

    As a mission-led company committed to the development of health and sports performance for the greatest number of people, Nutrimuscle places ESG issues at the heart of its strategy. The group maintains a close relationship with a community of loyal users, committed and strongly involved in the development of its new products.

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