Cerea Capital II sells its majority share in Krampouz to SEB Group
The transaction was finalised on 30th September 2019.
Krampouz specialises in designing, manufacturing and marketing high-end ready to use catering appliances.
Major specialist for professional crepe makers and waffle makers, the company is also a well-known player in the outdoor catering equipment sector (stainless steel plancha, etc.)
Products are marketed to catering professionals at 55% gross revenue, the private and public sector at 45%, in France at 69% and export at 31%.
Deeply rooted in Brittany, Krampouz is labelled Entreprise du Patrimoine Vivant ("A Living Heritage Company") and member of the Produit en Bretagne ("Made in Britany") Association.
Created in 1949 by the Bosser Family, Krampouz from 2006 has been owned by Serge Kergoat, its President. In order to continue the company's development and to prepare the management transition, Serge Kergoat decided in June 2015 to sell the company's majority ownership to Cerea Capital II Fund accompanied by its management and the regional investor Unexo, thus in an act of reinvestment.
Krampouz has experienced a continuous growth of its revenue between 2015 and 2019. Led by the historical ranges of crepe makers and waffle makers, this increase was especially driven by innovation, due to the success of the stainless steel plancha in DIY stores and gardening chains.
Those developments were the result of notable organisational evolutions, such as the strengthening of the sales team in France, the change of distribution method in North America, the recruitment of an Industrial Manager and the appointment of a new CEO, formerly Finance Director.
For the SEB Group, this transaction is part of an aim to acquire know-how in the Professional sector. It also allows the Group to address new distribution channels (DIY and gardening outlets), to expand its high-end mainstream offering by the addition of complementary gas expertise to its electrical offering.
This project will allow to ensure the continuous development of Krampouz, thanks to better product penetration in distribution channels controlled by the SEB Group, and also owing to a stronger exportation.
The Krampouz factory becomes the twelfth SEB's industrial site in France, which is expected to develop further.