Cerea Partners acquires Store Novation, the french leader in point- of-sale advertising solutions for the Food Industry, alongside its management
Cerea Capital II has acquired, from Azulis Capital, Store Novation (with its two main subsidiaries Sitour and Caractères), a French leader in point-of-sale advertising solutions (signage, price labeling, merchandising, and in-store theater material), mainly for large-scale food retailers.
With sales of nearly €M 40 and roughly 150 employees, Store Novation offers a wide range of over 3 500 products to more than 7 500 clients (distributers and advertisers). Specialized to accompany large food business brands and their distributors, the group is active in France and exports to more than 50 countries.
Store Novation has seen strong organic growth since the management was strengthened in 2013 with the arrival of Eve Stockel as Managing Director. Having successfully and strategically repositioned the group these past 4 years, she is appointed CEO and will lead a new phase in its development around the following axes:
increasing market share in a growing underlying market, notably with large-scale retailers, specialized distribution channels and food companies;
completing build-up acquisitions for complementary business activities or to extend geographical presence;
international development through the creation or acquisition of subsidiaries and distribution networks abroad (UK, Hungary, Italy, China, etc...)
Antoine Peyronnet, Managing Director with Cerea Partners, declared: "Store Novation is a French leader in a market showing strong growth perspectives and benefits from a diversified client portfolio and experienced management team. The group is an ideal platform to consolidate a still very fragmented European point-of-sale advertising market."
Eve Stockel, CEO of Store Novation, added: "We are delighted to begin this partnership with Cerea Partners, which will enable us to consolidate our "core market" positions as well as to seize opportunities for external growth and internationalization."
Yann Collignon, Partner with Azulis Capital, concluded: "We are proud to have supported the development and strategic repositioning of Store Novation since 2011. Today the group is ideally positioned to continue its growth trajectory."
On 25th June 2020, Cerea Partners,
acting through its Cerea Capital II fund, acquired the family-owned Axium
group, the PET (recyclable) & R-PET (recycled) plastic packaging solutions
specialist, in a primary LBO transaction. The group CEO and his team have
reinvested significantly, while Bpifrance acquired a minority stake in the
Based in France, Axium
mainly designs and manufactures plastic packaging solutions for the food,
healthcare and beauty sectors. The group's products are divided between flasks,
plugs, and [...]
On 28th May 2020, Cerea and the company's management finalised the
acquisition of Pagès Group, the specialist for high performance automation
systems. Innovafonds, the previous shareholder, significantly reinvested in
this new operation.Since its inception in 1984,
the group has developed a unique expertise, renowned globally, in robotic
In-Mold Labeling (IML) systems, thus placing it as the global leader in this
niche market.Under the initiative of Yannick
Ains, the group's CEO, who succeeded Philippe Olichon in 2016, the group [...]
By signing the France Invest charter,
Cerea Partners is setting ambitious goals to further gender parity within its
organisation and portfolio companies.
Cerea Partners, the leading investor in the food
& beverage value chain, has signed the France Invest charter in a
reflection of its commitment to promoting gender parity.
Women already account for 22% of the partners
at the asset management company, which acquired its independence last autumn.
Cerea Partners truly believes that increasing the number of women within [...]
On November 20th, Cerea Private Debt, with
the Cerea Mezzanine III Fund, arranged and underwrote the mezzanine debt to
finance the buyout of Maison Routin by Apax Partners Development.
Building on century-old expertise in the production of flavouring syrups
and beverages from its location in the French Alps, and on the work of its team
of 160 employees, Maison Routin has recently undergone a transformation driven
by its emblematic "1883" brand, supplied to businesses and found in
coffeehouses, bars and restaurants in more than 80 [...]
Cerea Partners has been
acquired on 25th October 2019 by its management team. The firm was
previously owned by Unigrains, its sole shareholder since its inception in
2004. Following this transaction, the team now owns 87.0% of the management
company's share capital. Two historic Limited Partners of Cerea funds, MACSF
and SMABTP, have lent their support to the team and now own, respectively, 8.7%
and 4.3% of the management company. The transaction will not affect day-to-day
business as its 26 employees will continue to channel Cerea [...]
Dette II makes two new investments in Spain, financially supporting the transfers of Palacios and Pastas Gallo groups.
With these two new investments, the Cerea Dette II Fund totals 3
investments in the Spanish territory, in line with its international expansion.
two investments also form the 9th and 10th private debt investments
of Cerea Partners since the beginning of the year.
Dette II financially supports the Spanish fund MCH in the buyout of the Palacios group from Carlyle
Founded in [...]
Cerea Private Debt arranges a mezzanine financing for the acquisition of Groupe Frio by Azulis Capital and its management teamEstablished in
1993, Groupe Frio is a provider of refrigeration equipment, with market leading
positions in France and across Europe in wine cellars, its historical business,
with such established brands as La Sommelière, Climadiff and
Avintage.In addition to this category, the company supplies domestic and
professional refrigeration equipment through its Frigelux and Interfroid
Services brands. Based near Le [...]
The transaction was finalised on 30th September
Krampouz specialises in designing, manufacturing and
marketing high-end ready to use catering appliances.
Major specialist for professional crepe makers and
waffle makers, the company is also a well-known player in the outdoor catering equipment
sector (stainless steel plancha, etc.)
Products are marketed to catering professionals at 55%
gross revenue, the private and public sector at 45%, in France at 69% and export
Deeply rooted in Brittany, [...]
12ème investissement de Cerea Dette II : Financement de la reprise du Groupe Codorniu par le Fonds Carlyle. Le
Fonds Cerea Dette II a participé au financement de l'acquisition par
Carlyle du groupe espagnol Codorníu aux côtés de la famille fondatrice.
Les fonds Cerea Dette réalisent ainsi leur deuxième investissement en
Espagne. Fondé en 1551 par la famille Raventos et plus
ancienne société privée d'Espagne, le groupe Codorníu est un des leaders
de la production de Cava (vin pétillant) et de vins sur lesquels [...]
Cerea Dette II a arrangé un financement de 10 M€ destiné au refinancement d'obligations convertibles existantes.Créée
à Lézignan-Corbières (Aude) dans les années 80, La Compagnie des
Desserts (« CDD ») est spécialisée dans la production et la distribution
de glaces artisanales et de pâtisseries surgelées à destination des
restaurants indépendants et des chaînes de restauration et d'hôtellerie,
avec un modèle hybride unique en France associant les activités de
fabricant et de distributeur.Le Groupe est par [...]
Cerea Partners, the
Investor-Partner of Agrobusiness companies, has committed to the fight against
climate change by becoming a signatory of the Climate Initiative 2020. This
initiative is the fight collective commitment of the French private equity
industry in favor of responsible and transparent management of greenhouse gas
emissions of portfolio companies.
By joining this initiative, Cerea Partners is teaming
up with its private equity peers in a long-term commitment to reduce greenhouse
gas emissions of the companies it [...]
Le fonds Cerea Dette II a réalisé son 9ème investissement en participant au financement de l'acquisition par Investindustrial du groupe Italcanditi, dans le cadre de la mise en place d'une nouvelle dette senior. Cerea Dette réalise ainsi son deuxième investissement en Italie.Fondé en 1963 par Angelo Goffi, le groupe familial italien Italcanditi est un transformateur d'ingrédients et fabricant de préparations à base de fruits confits, confitures, crèmes et marrons glacés à destination des industriels de l'agroalimentaire [...]
Le Fonds Cerea Mezzanine III a arrangé le financement mezzanine mis en place dans le cadre du rapprochement
entre Le Goût du Naturel (LGN), holding de La Croissanterie, et le groupe Rush, propriétaire des enseignes de
restauration Maison Pradier et Roberta.
Fondée en 1859, Maison Pradier est une enseigne de restauration rapide (assise et à
emporter) haut de gamme, historiquement spécialisée dans les pâtisseries. Depuis sa
reprise par M. David Lascar en 2011, l'enseigne a connu un développement rapide (18
restaurants à date à [...]
The family business founded in 1947 and led by Pierre Ickowicz, grandson of its founder, opens its capital to Cerea Capital II
Based in Bollène (Vaucluse, France), Icko Apiculture is a family business specialized in the design, sourcing, manufacturing and marketing of beekeeping supplies and equipment for BtoB (resellers, professional beekeepers, gardening stores) and BtoC (amateur beekeepers) clients.
Icko Apiculture's broad and diversified offer covers all the needs of a beekeeper: beeswax, nutrition products, beehives, tools and [...]
€M 217 invested to finance the development of 15 companies over the last 12 monthsCerea Partners, the investor-partner of French and European Agrobusiness companies, invested €M 217 in private debt to finance the development of 15 companies over the last 12 months. This is a record level of activity for the Private Debt team which acted as arranger or co-arranger on most of the transactions.
The dynamic deployment follows the fundraising of Cerea Partners's two latest Private Debt vehicles, currently being invested:Cerea Mezzanine III, [...]
Antwerp (BE) / Louhans and Paris (FR), 30 October 2018 - Created in 1994 in Louhans (Saône-et-Loire) by Michel Vanhove, La Comtoise develops and supplies tailor-made cheese solutions to industrial food processing groups, which are integrated into prepared foods such as breaded escalopes (cordons bleus), grilled ham and cheese sandwiches (croque-monsieur), sandwiches and hamburgers. Backed by Cerea Capital II and Unigrains since 2015, La Comtoise has achieved impressive growth to reach a turnover of EUR 33 million with a headcount of 37 [...]
Cerea Capital II, alongside the management and Unexo, has acquired, from Linxis Group, owned by the IK VIII Fund advised by IK Investment Partners, the three companies of its cheese and dairy division: Chalon-Mégard, Tecnal et Simon Frères.
Linxis Group, formerly Bretèche Industrie, is a supplier of equipment for the agri-food, pharma and cosmetics industries. It has ceded the three companies of its dairy division to focus on its equipment activities for bakery and beauty/health sectors.
The dairy division, renamed Synext Group, is the [...]
Fund reaches target size in less than 7 months Cerea Partners raises more than 1 billion euros in 3 years Cerea Partners, the investor-partner of Agrobusiness companies, held the first closing of Cerea Dette II. With more than €M 300 in commitments, the Fund surpasses its predecessor and reached its target size at the first closing in under 7 months of fundraising. The hard cap is maintained at €M 350 in order to respect the Fund's positioning and a final closing is expected shortly.
Subscribers are all institutional investors including [...]
Cerea Capital II, managed by Cerea Partners, alongside the company's management and supported by Capzanine and Cerea Mezzanine, has acquired, from PM&Partners, Monviso, an Italian manufacturer of crackers, bread substitutes and sweet and savory biscuits.
With 130 employees and 4 facilities in northern Italy, Monviso had sales of approximately €M 36 in 2017, more than one third of which from exports. It is composed of two branches, Monviso (biscotto salute, bruschetta line, breadsticks, crackers and recently cookies under its own [...]